Alan Opts Out: a novel
Alan Anderson is a powerful advertising executive who has built a successful life and thriving business by making people buy stuff they don’t actually need. He’s up for the biggest pitch of his career and the account everyone wants. But when an anarchist farmer tanks Alan’s presentation to US Dairy, Alan bombs the pitch but ends the day with an epiphany: No longer will he exploit the insecurities of others in the service of capitalism. Alan is opting out.
This development is anathema to his wife, Vivian. She’s just a few positive affirmations, a swimming pool, and a series of social tests away from finally becoming a part of an elite women’s club in their adopted town of Greenwich, Connecticut. While contending with a daughter who wants to write plays and another who has an unnatural empathy with animals, she can only watch as Alan moves into their backyard playhouse to live off the land and—worse—spend time with the family. But instead of shocking the neighbors, Alan’s commitment to a less-is-more lifestyle seems to be catching on. Could everyone want what Alan’s not selling? coming June 2, 2026 from Little Brown and available for purchase now
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